Naam Sujal, Siyaahi, and Dhanji join forces for ‘It’s About Time,’ a track that blends Gujarati rap with sharp storytelling. The trio crafts the lyrics and music alongside David Tamas and Eyepatch, delivering a high-energy anthem. The song opens with a punchy declaration, setting the tone for a mix of humor, ambition, and cultural pride.
Released: February 26, 2026
It’s About Time
Naam Sujal | Siyaahi • From “MAMAFICATION”
It’s About Time Lyrics Translation – MAMAFICATION Soundtrack
The song paints scenes of ambition and local pride, with lines like, ‘I ran ahead of my time and left the clock hands behind.’ Naam Sujal and Dhanji weave in playful metaphors, referencing everything from Bollywood to local politics. The lyrics writer uses vivid examples, like a friend named Bablu, to ground the track in personal and cultural truths.
It’s about timeIt’s about time
It’s It’s It’s about timeIt’s, it’s, it’s about time
It’s about eh-eh It’s about timeIt’s about, eh-eh, it’s about time
It’s a BOP It’s a BOP It’s a BOP ayIt’s a hit, it’s a hit, it’s a hit, ay
Laleshwar It’s about timeLaleshwar, it’s about time
It’s aIt’s a
Now mama why would you would you put the noise on the dockNow mama, why’d you put the noise on the dock
It’s Naam Sujju with them Gujju boys on the blockIt’s Naam Sujju with the ‘Gujarati’ boys on the block
Bane soojh-boojh se yaha sau hi sau ka lakhA hundred turned into a hundred thousand here with wisdom,
Jaha pe thooke waha ke chuke employees khoka taapwhere employees wipe what’s spat and bask in ‘crores’ of cash
Mota bhai jota saath rahi abb pahadiyo pe party hoBig brother’s got the joint, let the party continue on the hills now,
Dhoomketu fail ichhadhaari jab likhaari hoeven a comet fails when the writer is a ‘shape-shifter’
Shrooms pe tu dher hoke pysched outYou’re wasted on shrooms and totally psyched out,
Paise keliye pipe down kare jaise Mario bhi Mahar hi ho woahhushing for money like Mario’s a ‘low-caste worker’, woah
Toh daal hi do saagSo just serve the ‘greens’
Tu laa liyo hisaab bachi thaaliyon kaand you bring the bill for the leftover plates
Abb yeh bhaari yoddha kare cardio kahaWhere do these heavy warriors even do cardio,
Laga karaoke toh bole adios aahthey say adios once the karaoke starts, ah
Mi amor mi casa es su casaMy love, my house is your house
MNS worker saa bhasha mootataPssing out a language like an ‘MNS party’ worker
Aji saheb mi kasa sukh asa gheuHey sir, how can I take such pleasure,
Tule vaatate mi kaasav tu sasayou think I’m the tortoise and you’re the hare
Toh diya maine khushi se gaajarso I happily gave you the carrot
Yeh potte saare p#ssies yeh manjarthese kids are all pssies, what a sight
Yeh lowkey prashasan se dukhi haa kyunkiThey’re lowkey upset with the administration because
Tere release pe label kar raha khud hi mein dhaandalthe label’s causing a mess on your own release
Pack se nikle apex BOP harrEvery hit coming out of the pack is top-tier
Pept bhi wahi hongi rakhi Maybach jaha parThere’ll be high energy wherever the Maybach is parked
Convo ke time pe rehte laid back thenThey stay laid back during the conversation, then
They go ting-ling-ling when I spray that chopperthey go ting-ling-ling when I fire that ‘gun’,
Or even when I lay that chapador even when I talk that ‘nonsense’
Toh meko sorry ke abb DM kyu aa chukeso why’ve I already received DMs saying sorry
What’s a king to a God mamaWhat’s a king to a God, mama
What’s a PM to a MukeshWhat’s a Prime Minister to ‘Mukesh Ambani’
Or what’s a f#ckin’ GM to a GukeshOr what’s a fcking Grandmaster to ‘Gukesh’,
Or what’s a DHH to a Sujalor what’s ‘Desi Hip Hop’ to Sujal
Karke baatein reassess jaake muh dhakReassess your words and go hide your face,
Aur kutta PSS pe jaaye moot abb toh badi baatand it’s a big deal if a dog goes to pss on the ‘police station’ now
Inki manshaaye faadiI’ve torn through their intentions,
Insight poori kare sanchaar saathimy insight completes the ‘communication companion’
Din khaaye poora abb woh lunch hour chahtiShe’s devoured the whole day, now she’s craving the lunch hour too
Lale kancha harr flow game ki jhoom kar vidaayi hoDarling gem, every flow in the game deserves a dancing send-off
Ashq-e-saboot toh samundar dikhaayioIf you want tears for proof, I’ll show you a whole ocean
Harr shaam hai safal agar tum par bitaayi ho parEvery evening’s a triumph if it’s spent on you, but
Too many goo girls searching for these ballsToo many ‘good’ girls are hunting for these balls
Might even hit it agar sundar pitch aayi hoI might even hit it out of the park if a beautiful pitch comes my way
My friend’s name is BabluMy friend’s name is Bablu
Bablu balls so hard lage L bhi WBablu plays so hard it makes an ‘L’ look like a ‘W’
Aur bablu ke tablu pe sabkuch rakhluAnd I’ll stack everything on Bablu’s ‘table’
It’s about timeIt’s about time
It’s It’s It’s about timeIt’s, it’s, it’s about time
It’s about eh-eh It’s about timeIt’s about eh-eh, it’s about time
It’s a BOP It’s a BOP It’s a BOP ayIt’s a bop, it’s a bop, it’s a bop, ay
Laleshwar It’s about timeLaleshwar, it’s about time
It’s aIt’s a
Samay kharab par mehengi chahiye ghadiyalTimes are tough, yet I’m craving that expensive ‘crocodile’
Mai adiyal aur dadiyal mera chal raha toh yeh sadiyalI’m stubborn and bearded; if my vibe’s winning, then this old system’s rot
Forreal the real feature killer woh bhi serialFor real, I’m the real feature killer, and a serial one at that
Fhir pura karte burial mujhe lagta sab kuch surrealThen I complete the burial, everything feels surreal to me
RealReal
Haqiqat me sahi me ek hi humIn reality, we’re truly one of a kind
Hai Ek niyaamThere’s only one rule
Dekhtey hum le liyaWe saw it and we claimed it
Ek tarfa ATMA one-way ATM
Bematlab farji baateinMeaningless, fake chatter
Ab waqt hai ke inhe waqt na duNow’s the time to stop giving them any of my time
Boli lagti ye bol peBids are being placed on these words
Mai befizul Mai chup baithu kyaAm I useless? Should I just stay silent?
Meri ghadi esa yantra akha shadiyantra racheMy watch is a device that plots an entire conspiracy
Fhir koi nahi mantar chale jab dhanji siyaahi kattheThen no spells work when Dhanji and Siyaahi come together
Satte pe satta dalle fir saptah jhukti thalleBetting on bets, then the whole week bows down low
When i spray that chopper meri karte braah braah braahWhen I spray that ‘chopper’, they just go braah braah braah
And I on give a f#ck bout none yallAnd I don’t give a f#ck about any of you
Mr Navi Navi Navi li GhadiyalMr. Navi Navi, bought a ‘crocodile’
Amd ka dada pakka pura har ek vaadaThe boss of Ahmedabad, every promise is kept tight
Bhaaga ahead of my time peeche chhoda ghadi kaantaI ran ahead of my time and left the clock hands behind
Street pe faila rahe sannata school ka pehla lesson yaad thaSpreading silence on the street, I remembered the first school lesson
Tu paila rapper bharti nahi Konsika wocka flakaYou’re just a beginner rapper, no vacancy here like Waka Flocka’s crew
Jis desh mein ganga rehta usme baal nahi hota baakaIn the land where the Ganga flows, ‘not a hair gets harmed’
Aur bablu itna lukkha har ek panwaadi pe khaataAnd Bablu’s such a local, he’s got a tab at every betel shop
Aade me aave naseeb mera toIf my luck tries to cross me,
Chance hi nai tha mai sidha rauthere wasn’t a chance, I’ve gotta stay direct.
Jaane kab last time mai thik thak thaWho knows when I was last just “doing okay,”
Ab mai bas thik se thokta raunow I just keep hitting the mark perfectly.
Pele me Peeta me boht tight hoI used to drink and get way too wasted,
Kuch baat pe me bhaunktai rauI’d just keep barking about some things.
Aaj kal Aisa mauka hi kahaWhere’s even the chance for that these days?
Ha this that walk life ofYeah, this is that walk of life.
And I seriously don’t giva fk bout none y’allAnd I seriously don’t give a damn about any of you,
Mai mere area ke era ka kavi aajI’m the poet of this era in my area today.
Fatse tickat katQuickly get the ticket,
Bade parde pikchar lagithe movie’s playing on the big screen.
Navi ho k juni fattiWhether new or old, everyone’s blown away,
Amdavad ki publikit’s the Ahmedabad public.
My friend’s name is bubbly bubblyMy friend’s name is Bubbly, Bubbly,
Exam mein voh topper maange supply supplyand that topper’s asking for ‘extra sheets’ in the exam.
Lekin bablu k pyar mein voh pagli pagliBut she’s gone crazy for Bablu’s love,
Amdavad se voh nagpur ki train mein bhaglishe ran away on the train from Ahmedabad to Nagpur.
Kitni baje ting ting tingWhat’s the time? ‘ting ting ting’,
Puche kitni budgeting ting tingshe asks what the ‘budgeting’ is, ‘ting ting ting’.
Teri budgeting team ki cuttingYour budgeting team’s getting cut,
Mera phon pura din tring tring tringmy phone’s ringing all day, ‘tring tring tring’.
Pure na ho ye armaanMay these desires never be fulfilled,
Pure na ho dhating ting tingthese ‘theatrics’ won’t be completed, ‘ting ting ting’.
The thing is not thinkThe thing isn’t just about thinking,
The think is to thingthe thought is to make it a thing.
Do dat thing thing thingDo that thing, thing, thing,
It’s about timeit’s about time.
It’s It’s It’s about timeIt’s, it’s, it’s about time,
It’s about eh-eh It’s about timeit’s about, eh-eh, it’s about time.
It’s a BOP It’s a BOP It’s a BOP ayIt’s a banger, it’s a banger, it’s a banger, ay,
Laleshwar It’s about timeLaleshwar, it’s about time.
It’s aIt’s a
It’s About Time Music Video
The meaning behind ‘It’s About Time’ is a celebration of self-belief and hustle. Naam Sujal, Siyaahi, and Dhanji make this Gujarati rap a bold statement of ambition and identity.